News & Opinion

British Heart Foundation's ‘Unexpected’ campaign takes-over The Sun

With the aim of exposing the unpredictable damage of heart disease, the ads were created last night in response to editorial content in today's paper. 

Using shocking or disruptive content to highlight the unexpected nature of heart disease, the ads refer to editorial copy on pages in the TV and sports sections (see above). The activity was brokered by PHD. 

 A 60-second TV and cinema ad called 'Wedding' launched the BHF campaign on 1 February and depicted a young woman at her sister's wedding stopped short in her celebrations by the disease.

Source: Campaign

by Lydia O'Neill 03/02/17

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