News & Opinion

Six-month partnership between The Sun and CoppaFeel

The 'Check'em Tuesday' campaign between the breast cancer charity and The Sun encourages women to check for signs of breast cancer once a week.

CoppaFeel, which was founded by Kris Hallenga who was diagnosed with the disease at the age of 23, targets 18-35 year olds to raise awareness of the symptoms of breast cancer.

By partnering with The Sun the charity aims to reach the 1.7 million daily readers of the paper which fall within this age bracket.

As part of the collaboration The Sun will be donating £1.5 million worth of advertising to the cause.

Every week for the duration of the campaign a Page Three model will remind readers to check themselves for symptoms.

Hallenga said: "It is my mission to encourage all women of any age to be breast aware… I am proud to be doing whatever I can to prevent other women going through what I have been through and I am so excited about this partnership and what we can achieve from it."

Sources: CoppaFeel and Marketing 

06/03/14

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