News & Opinion

Quality time with newsbrands

New IPA TouchPoints 2016 data shows that readers are now spending 1 hour and 9 minutes with their newspaper on the days they read.

Readers are devoting well over an hour to their print newspapers, according to the latest IPA TouchPoints data. On average, women are spending slightly longer reading print than men (71 minutes vs 68 minutes).

Adults are spending 50 minutes with newsbrands on their tablets on the days they read.

Similarly, people spend 50 minutes reading newsbrands on their smartphones and 49 minutes reading via their PC.

Young people (18-34 year olds) spend an average of 49 minutes reading newsbrands on their smartphone, 46 minutes reading on a PC and 47 minutes reading print newspapers on the days they read.

Unsurprisingly, the most time spent reading newspapers is on a Sunday. People spend 1 hour and 27 minutes reading the papers in print on a Sunday and some are even reading the Sunday titles for a further 58 minutes a day throughout the week (Monday to Saturday).

Touchpoints 2016

by Zainab Pirzada 16/09/16

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