News & Opinion

'No news is terrible news' at Ad Week Europe

Newsworks chief executive Rufus Olins is set to introduce 'No news is terrible news' at Advertising Week Europe - with John Lloyd, producer of Spitting Image and QI, Sarah Sands, editor of the London Evening Standard and Gordon Smart, editor of The Sun's Bizarre column.

'No news is terrible news' has been added to the line-up for the grand finale of Ad Week Europe, which comes to London for the first time from 18 to 21 March. The event promises to be a "hybrid of inspiring thought leadership featuring the world's best and brightest with engaging special events which galvanize targeted constituencies".

John Lloyd will lead the Newsworks session, which will be an entertaining exploration of the role of news and newspapers in the digital age. Lloyd is the UK's king of comedy, best known for originating the comedy television programmes Not the Nine O'Clock News, Blackadder and QI.

He will be talking to Sarah Sands, editor of the London Evening Standard and Gordon Smart, editor of The Sun's Bizarre column on 21 March, which will make for a funny, interesting and thought-provoking session.

Sands, who worked initially as editor of the "Londoner's Diary" at the Evening Standard, was appointed the first female editor of The Sunday Telegraph in June 2005. She became editor of The Evening Standard following Geordie Greig's departure from the Mail on Sunday in March 2012.

Smart's career started at DC Thomson in Dundee, followed by a stint of football coaching. He now edits The Sun's Bizarre column and has a unique insight into top celebrity stories.

Advertising Week Europe vs. Advertising Week NYC: Let The Games Begin (Updated Version) from Advertising Week on Vimeo.

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