News & Opinion

Must-see sessions at Ad Week Europe 2017

From AI to ad fraud to branded content, this year's event has a typically jam-packed schedule, with newsbrands hosting or participating in many of the must-see sessions.

Here's a round-up of what our titles are up to:


The Guardian Leadership Breakfast: Learning from disruption
With a panel of entrepreneurs, investors and corporates, the Guardian's David Pemsel will explain GMG's approach to disruption, innovation and change, exploring insights and challenges from the start-up community. Speakers include Vidsy's CEO Gerard Keeley and AllBright's co-founder Anna Jones.
By Invitation Only + Platinum & Super Delegates
8:00am, Ronnie Scott's Jazz Club

That's news folks
Inspired by recent political upheaval, the business of satire is booming. The Independent's editor, Christian Broughton and political cartoonist Dave Brown give a glimpse into the thought process behind the quick-witted cartoons that capture the mood of the nation, and are shared around the world.
11:30am, Workshop Stage

Should advertisers still care about the app economy?
AOL lead a discussion with agencies, brands and app developers about the opportunities and challenges facing them: from building apps and audiences. Speakers include The Telegraph's Steven Filler, AOL’s Andrew Moore and Mindshare’s Neil Bruce.
2:00pm, The Guardian Stage

The global mobile strategy
How do you plan your mobile future? As the mobile device is now central and essential to the modern day consumer, marketers, businesses and brands must begin planning now in order to stay up-to-date and ahead of the game. Panellists include The Telegraph's Steven Filler and MEC's Ben Rickard.
5:00pm, The Guardian Stage

MEC knights of the media roundtable
While many details of the future of media remain unclear, industry experts including ESI Media's Jon O'Donnell and MEC's Verra Budimlija weigh in on where they believe the future of media is likely headed.
5:00pm, IPA Century Stage

The Advertising Association presents: Last one standing
The Advertising Association joins forces with News UK to bring delegates the fiercest of debates between ad-land's brightest new talent. Four young speakers representing agencies, brands and media will take to the stage to face one challenge: The best way to regain public trust in advertising is… then our audience votes before a head-to-head determines who will be Last One Standing. Hosted by The Time's David Aaronovitch, News UK's Jade Farrugia is one of the candidates throwing her hat into the ring.
By Invitation Only
6:30pm, Google Lounge


The big data backlash
The shock results of the UK election, the EU referendum and the Trump phenomenon show that big data can result in big misunderstandings. What lessons can adland learn from such over reliance on audience data? Speakers include the Guardian's Nick Hewat, Anushka Asthana and Maxus' Alex Steer
10:15am, The Guardian Stage

Speed mentoring with NABS
You've got 10 minutes with some of the biggest names in the industry, what will you ask? From creative and media agencies to media owners and clients, including Karen Blackett OBE, MediaCom, Hamish Nicklin, the Guardian and P&G's Roisin Donnelly, don't miss out on this opportunity to learn from some of adland's finest!
10:30am, Delegates Lounge Level 1

The truth is out there
How do credible publishers cut through the noise and deliver the truth? Programmatic advertising has recently been accused of funding terrorism, making it more important than ever for brands to associate themselves with trusted content. The Independent's editor Christian Broughton and a panel of his worldwide team of journalists reveal what it takes to deliver on their quest for truth.
11:00am, Shutterstock Stage

Moving beyond the cookie
With speakers including News UK's Jeff Misenti, m/SIX's Alistair MacCallum and Total Media's Celine Saturnino, this session will be looking at macro inputs and their ability to provide real world, real-time moments. Is this the future of marketing?
11:00am, The Guardian Stage

Snapchat Discover Picnic: The Sun
Hosted by The Sun this session includes the newsbrand's head of mobile and video Milton Elias and its Snapchat editor Sophie Tighe. Please note, places are limited to 15 for this exclusive workshop, so please come early as it will be first-come, first served!
12:00 pm, Snapchat Secret Garden

Using data to increase the creativity quotient
This session will see panellists including The Guardian's Adam Foley and MGOMD's Paddy Adams explore the intersection of data and creativity to help attendees develop a data-driven rubric for creative thinking.
12:30pm, The Guardian Stage

London loves food
With the launch of London Food Month, ESI Media is connecting brands with Londoners through a culinary festival, celebrating everything from fine dining to food carts. Grace Dent, food critic and creative director of London Evening Standard Food Month, is joined by a panel of top chefs to form a kitchen cabinet.
1:15pm, Fast Company Stage

The power of in-app advertising
Consumers are spending more time in mobile apps than ever before and video is accounting for much of its growth. Yoav Arnstein, Head of EMEA for Facebook's Publisher Solutions, and senior industry leaders including MailOnline's Hannah Buitekant and MediaCom's Renée Mellow explain how to optimise the experience for all sides and lead with video.  
2:15pm, Fast Company Stage

Wallflowers at the orgy
How do you get the attention of hard-pressed journalists? What pushes their buttons? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really "wallflowers at the orgy" or more involved in shaping the business agenda? Speakers include the Evening Standard's Alex Lawson, City AM's Christian May and the Financial Times' Daniel Thomas.
2:30pm, Workshop Stage

The lost generation
Why is the ad industry losing its appeal to today's young creatives? In a must-watch panel discussion for anyone interested in the future of advertising, alumni of the world's most awarded ad school try to find the answer. Speakers include Metro's Rosie Lewis.
4:45pm, NewGen Stage

Measuring Up
In a panel discussion chaired by the Guardian's Jasper Jackson, leaders in audience measurement will explore both the opportunities and the challenges in today's data ecosystem.
5:00pm, The Guardian Stage


The Telegraph Leadership Breakfast. Brand Britain: Reasons to be cheerful
The Telegraph's breakfast sets out to provide real perspective on the business opportunities ahead, with speakers including The Telegraph's editor Chris Evans, Secretary of State for International Trade Liam Fox and David Cameron's former adviser Rohan Silva.
By Invitation Only + Platinum & Super Delegates
8:00am, Ronnie Scott's Jazz Club

Sharethrough Native ad forum
Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers, including Mail Online's Lauren Dick and News UK's Oliver Lewis.
10:00am, Shutterstock Stage

Thinking about video in a visual future
With a growing economy of inventory to play with, including virtual reality, branded content, live video and long form documentaries, how can brands unlock new ways of telling stories.​ How is video shaping our future? Speakers on the panel include the Guardian's Christian Bennett and Adam Foley.
10:15am, The Guardian Stage  

Telling stories across screens
Humans are hard wired to understand the world through stories, but what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. In this session, experts including The Telegraph's Matt Cory and Vevo's Claudia de Wolff discuss why the most effective advertising, and storytelling, has a unified, holistic approach, as opposed to one that only solves one part of the equation.
11:45am, The Guardian Stage 

The new world of video
Panellists including the Guardian's Anna Bateson and Facebook's Ed Couchman discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
3:30 pm, The Guardian Stage

Connected data for business transformation
Companies have a wealth of data at their fingertips (Ad-server, Website, CRM) and by combining this data, it's possible to not only run advanced programmatic strategies but to also make transformative business decisions. This session, including News UK's Catherine Newman and Mindshare's Ruth Zohrer, will be look at the techniques involved along the journey to business growth.
3:30pm, Workshop Stage


If advertising is funding terror, what should we do differently?
TV, radio, print media – all held accountable by industry standards that maintain quality and counteract fraud. Why not digital advertising? With speakers including the Guardian's Hamish Nicklin and ISBA's Mark Finney, this session asks how we clean up the digital wild west
10:15am, The Guardian Stage  

Reversing lost dollars: A discussion on digital ad fraud & industry gatekeepers
In a session led by Digital Content Next CEO Jason Kint, marketers and publishers will discuss bringing dollars back to digital advertising, all while counteracting the breadth and depth of Google and Facebook. Panellists include the Guardian's Hamish Nicklin and the Financial Times' Jon Slade
12:30pm, The Guardian Stage

Mayor Sadiq Khan Live 
The Evening Standard's editor Sarah Sands interviews Mayor of London Sadiq Khan.
2:15pm, Fast Company Stage

Emotion: Is programmatic taking the crucial X Factor out of advertising?
Emotion and programmatic buying – can marketers have it both ways? A panel including The Telegraph's Dora Michail and Spotify's Marco Bertozzi will discuss how brands and agencies are using programmatic while still developing meaningful messages.
2:45pm, The Guardian Stage 

Masters of monetising content
Leading chief revenue officers in the publishing world, including The Telegraph's Nick Hugh, discuss the importance of creating commercial content that benefits the reader, and how finding the balance to both inspire and inform is the key to successfully monetising content.
4:30pm, Shutterstock Stage  

The big mistake 2.0
The Big Mistake, hosted by Jon O'Donnell and Chris Maples, is back for more crying, laughing and guest appearances from a cast of industry pantomime players.
By Invitation Only + Platinum Delegates
10:00pm, Phoenix Artist Club

by Jessie Sampson 20/03/17

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