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Metro to raise circulation by 10%

From 1 October, Metro is set to increase its national print circulation by 10%, increasing the paper's daily print run to 1.477 million – its largest ever.

Most extra copies of the newspaper will be distributed in the London area, upping the number available each weekday morning to almost 900,000 in the capital. Metro will be expanding the edition's existing presence on the bus network, with the paper available to even more commuters in London and the South East.

Metro's CEO, Charlie Cox said: "This move is testament to Metro's continued success and means we will be reaching an even larger valuable commuter audience with our relevant and engaging content. We're pleased to be able to serve the demand for our bite-size, sport, entertainment and daily features."

Ted Young, editor of Metro, added: "Our loyal readers are actively picking Metro up every weekday morning and this is clearly demonstrated by the extremely low return rate we see on our London edition at only 1.25%. We know the appetite is definitely there for these extra copies."

Metro will be taking over the operations of four Metro franchises – Scotland, East Midlands, Bristol and Cardiff – from Trinity Mirror.

by Lydia O'Neill 13/09/16

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