News & Opinion

Metro and MailOnline unite for World Cancer Day

Brokered by MediaCom, activity includes both Metro and MailOnline switching the 'o' in their logos for the cause's fundraising wristbands, Unity Bands.

Aiming to bring the nation together to help beat cancer sooner, the activity has seen both newsbrands work closely with Cancer Research UK, amongst other fundraising and research groups. The Unity Band signifies the coming-together of Cancer Research UK, Anthony Nolan Trust, Breast Cancer Care and Movember.

In addition to a logo-morph and front page ad, Metro includes an advertising strip running across the first 10 pages, an editor's note penned specially for the cause, four pages of branded content and a 60 Seconds interview with charity ambassador Gaby Roslin. All of this is also replicated across Metro's digital editions and follows previous charity takeovers of the paper for Stonewall's 'Rainbow Laces' and Breast Cancer Now's 'Wear it Pink' campaigns.

Continuing in the spirit of unity MailOnline, Metro's dmg media stable mate, has morphed its logo for the first time for a charity campaign. Other activity includes scrolling skins, banners, billboard ads, a sponsored feed and first impression targeting across the site for the day (4 February).

Ted Young, editor of Metro said: "We're extremely proud to be supporting this important campaign in Metro. We've seen a great impact from our previous charity takeovers and we're thrilled that our colleagues at MailOnline are involved, helping the campaign to reach an even wider audience beyond our 3.3 million readers."

Find out more about World Cancer Day and how to donate here.

by Jessie Sampson 04/02/16

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