News & Opinion

MailOnline tops Newswhip’s list of "biggest sites on Facebook"

Latest Newswhip data shows that MailOnline recorded over 26 million interactions on Facebook last month, topping the list of most engaged websites around the world on the social media site.

Coming in at number one, MailOnline recorded over 26 million reactions, comments and shares on nearly 51,000 posts in July, followed by US-based sites BoredPanda and HuffPost.

The new figures show that MailOnline is up by four million interactions since Newswhip's last data release in March.

A Newswhip spokesperson said: "It's probable that the Mail's focus on the US market has much to do with this extended reach.

"In terms of what's working for the Mail on Facebook, the site is well-known for its descriptive headlines, which can be seen both on their website and social pages.

"Most of their most popular stories on Facebook in July also focused on breaking news stories and human interest angles.

"As we've noted on the blog before, bringing a human element into stories on Facebook is a great way of connecting with social media browsers, and it's a tactic that the Mail employ frequently."

Source: Press Gazette

by Lydia O'Neill 09/08/17

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