News & Opinion

Mail Plus teams up with RNIB for professionally-recorded audio edition

Available free to all Mail Plus subscribers, the Weekend magazine content will be recited in full by professional voice actors, building on the newsbrand's existing automated audio service for Amazon Alexa.

The audio edition of the Mail's Weekend magazine is being launched in partnership with the Royal National Institute of Blind People's (RNIB) Newsagent programme, which delivers a range of professionally-recited books and magazines to blind and partially-sighted people across the UK. It will be available to download as an audio file from within the Mail Plus app.

The service builds on existing automated audio editions of the Daily Mail and The Mail on Sunday already available to Mail Plus subscribers through Amazon Alexa, which launched in October last year.

Simon Regan-Edwards, production director at Mail Plus, said: "We are extremely proud that we have been able to work with the RNIB to support our efforts to produce the UK's first professionally-narrated newspaper magazine. This recognises our dedication to providing more accessible options for all our subscribers and we are confident that our readers will enjoy the rich and colourful presentation of Weekend's award-winning content."

Steve Tyler, head of solutions at RNIB, added: "The ability to continue reading can make a very real and significant difference to the lives of people living with sight loss and technology now allows blind and partially-sighted people ever more control over what they read and when. Initiatives like Mail Plus' Weekend audio edition mean people can increasingly keep up with the same popular, current content that their friends and peers are reading, providing a valuable social lifeline."

by Lydia O'Neill 15/05/17

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