News & Opinion

Evening Standard partners with Waitrose for 'Pick Your Own Offers' campaign

The London Evening Standard partners with Waitrose to highlight their 'Pick Your Own Offers' campaign to the Standard's 1.9 million readers.

The wrap, published on Wednesday 9 September with seven copy splits, illustrates the supermarket's pioneering promotion, which gives customers the power to pick which groceries they save money on every time they shop.

The images used highlights the myWaitrose initiative and Waitrose's commitment to fresh, quality food.

The unique wrap in the Evening Standard was part of a wider campaign for Waitrose, which also included promotion in The Independent.

The Evening Standard previously ran an eight way split wrap campaign for Sky Sports in August 2014. The campaign was planned and bought by Manning Gottlieb OMD.

by Liz Jaques 11/09/15

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