News & Opinion

ESI Live hosts pop-up event at King's Cross station

Working with agribusiness Syngenta, the pop event on the concourse of King's Cross station shows the resources required and environmental impacts of feeding a growing urban population.

The installation, which was live on Thursday 9 September, addressed the challenges society faces in ensuring sustainable agriculture. 

Activity included:

  • Large infographic walls, with a soil installation integrated within
  • A huge 10m x 5m piece of 3D artwork which re-imagined London taken over by crop fields
  • ESI Live worked with Syngenta to grow real sunflowers and wheat crops from seed to integrate within the activation
  • Editorial including a DPS in the Evening Standard on the day of the event

Leigh Fergus, MD of ESI Live said: "This project with Syngenta is a proof point of ESI Media's fast-growing event domain, working with brands to create quality live content. In particular, we see a real opportunity around pop-up experiential activity, both as standalone projects and as part of bespoke cross-platform campaigns which bring together both editorial and event platforms."

This partnership was in collaboration with production partner Green Street Media, to create and design bespoke infographics and 3D street art. 

Jessie Sampson 07/09/17

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