News & Opinion

ABC Online: MailOnline breaks 10m barrier

The latest ABC online figures, for November 2013, show that MailOnline has over 10 million daily average browsers.

For the fifth month in a row, MailOnline has seen a record number of browsers visit its site. An average of 10.4 million unique browsers used the site each day throughout November, which gave MailOnline a monthly total of 168.1 million browsers – up 50% year on year.

Mirror Digital Group also experienced its best month yet, with its unique monthly browsers up 146% on last year, which saw it break the 40 million mark for the first time. Its daily average browsers, now sitting at just under 1.9 million, increased by a similarly impressive 134% year on year.

Meanwhile the Guardian remains the second biggest UK newspaper website according to ABC, with 84 million unique browsers in November, up 9% year on year. Just under 4.7 million browsers visited the site each day.

The Telegraph continued its steady progress, with its monthly unique browsers increasing by 5% year on year, earning it over three million browsers each day and 60.6 million browsers across the whole of the month.

Elsewhere, ABC revealed the latest figures for The Times tablet edition, which had an average of 65,937 active views per issue in November, with The Sunday Times faring even better with 83,155 views per issue.

ABC also revealed figures for the Mail Plus tablet app, which had an average of 9,242 active views per issue, while the Sunday edition again performed slightly better, with 9,364 views.

Due to changes in the schedule for ABC data release dates, ABC online data for the Evening Standard and The Independent will not be available until Thursday 19 December.

 Nov-13Month / Month %Year / Year %
 Daily Ave.Total
Daily Ave.Total
Daily Ave.Total
Mirror Group Digital 1,863,344 40,725,031 16.94 11.79 133.75 146.44 4,686,914 83,957,033 8.14 6.60 18.32 18.98
MailOnline 10,403,485 168,070,838 8.29 9.20 46.34 49.84
Telegraph 3,033,924 60,639,635 -3.62 -4.95 1.85 5.30

Downloadable - ABC Online chart

by Matt Patchett 12/12/13

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