News & Opinion

The Mail on Sunday to increase cover price

From this Sunday (15 October), The Mail on Sunday's cover price will increase from £1.70 to £1.80.

The 10p increase, the first rise in over 15 months, is expected to deliver an extra £5 million of annual Retail Sales Value (RSV), a key retail metric equal to cover price multiplied by retail sale.

The Mail on Sunday increased its market share to 21.7% this year, selling over 1 million copies every week and delivering more than £90 million of RSV over the last 12 months.

The paper continues to invest in its editorial content, including its magazines YOU and Event, alongside its extensive marketing and promotional programme and MyMail, the largest newspaper loyalty club in the world which recently partnered with Nectar to offer readers further rewards.

by Jessie Sampson 11/10/17

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