Press releases

Winners announced for the Newsworks Planning Awards 2016

Newsworks is delighted to announce the winners of its 2016 Planning Awards, chosen by a jury of 16 client and agency judges, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland.

OMD UK was the big winner at last night's event, taking home three awards including the Chairs' award. PHD won in two categories, while Target Media, the7stars and December 19 also had cause to celebrate at the Century Club yesterday.

David Wheldon, chief marketing officer at RBS and chair of the 2016 jury, said: "The calibre of this year's work was exceptional and the competition fierce. The winning case studies embody everything that is great about newsbrand advertising: the trusted and relevant context newspapers provide, innovative and creative strategic planning and, most importantly, the delivery of clear results. A big congratulations to all of the winners – you should feel very proud of yourselves!"

Vanessa Clifford, CEO of Newsworks, added: "This year's judging panel had a very tough task deciding on the winners, which is testament to the standard of the work submitted. Given Newsworks' focus on effectiveness this year, it was great to see so many of the winning entries demonstrate the powerful effect that newsbrands have on clients' businesses."

Best newspaper campaign
Target Media -
STUDIOCANAL, Swallows and Amazons UK theatrical release

Highly commended
Manning Gottlieb OMD - Specsavers, Framing fashion

Manning Gottlieb OMD - John Lewis, John Lewis Christmas
Mindshare - Ford, Ford Unlearn


Best newsbrand campaign
December 19 -
Ramblers Worldwide Holidays, Walking holidays around the world

Highly commended
MediaCom - Shell, V Power

Manning Gottlieb OMD - Sony Pictures, Spectre: Nobody Does it Better
OMD UK - Tropicana, The goodness of juice


Best topical campaign
OMD UK - Channel 4, Eden 

Highly commended
OMD UK - Walkers, News in briefs

Mindshare - Unilever, The Patron's Lunch
the7stars - McArthurGlen, Hijacking London Fashion Week


Omnimedia award
McCain, Nation's teatime 

Highly commended
Manning Gottlieb OMD - Sony Pictures, Ghostbusters: Something Strange in the Neighbourhood 

Amplifi - Microsoft Xbox, Tomb Raider
the7stars - Cockburn's, It's a family thing


Best content partnership
the7stars -
McArthurGlen, Hijacking London Fashion Week

Highly commended
OMD UK - Boots, Ask the pharmacist
Havas Media - Kia, Achieving Euro 2016 goals 

Goodstuff - Hiscox, Where product meets passion
MEC - Vodafone, Vodafone’s Late Night Standard
MediaCom - Shell, V Power


Best use of insight
Sainsbury's, Mum's the word

MediaCom - ŠKODA, Life on two wheels
Zenith - The National Autistic Society, Too much information


Effectiveness award
Boots, Ask the pharmacist 

Highly commended
MEC - Vodafone, Print sells

Blue 449 - Currys PC World, Black Friday domination
Havas Media - Kia, Achieving Euro 2016 goals
Manning Gottlieb OMD - Waitrose, Activating newsbrands


Chair's award
Boots, Ask the pharmacist

All of the winning and highly commended entries are available here


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