Press releases

Newsworks announces 2016 Planning Awards shortlist

This year's Newsworks Planning Awards attracted a record number of entries from agencies including the7stars, December 19, Manning Gottlieb OMD, MediaCom, MEC, Mindshare and PHD.

The client-agency jury, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland, whittled down the entries to a shortlist of 30.

David Wheldon said: “I am delighted to chair the Newsworks Planning Awards in their fourth year. I’ve always been a huge fan of newspaper advertising - the context and audience, plus the very clear metrics and opportunity for great creativity make it a key part of effective media plans. The campaigns shortlisted were compelling, engaging and achieved what the client set out to do in the first place. I look forward to announcing the winners!”

Vanessa Clifford, interim chief executive of Newsworks, added: "Once again we've been delighted with the standard of entries to this year's Newsworks Planning Awards. Agencies and clients are finding new and interesting ways of working in partnership with newsbrands, utilising their strengths around context, trust and effectiveness. We are always impressed by the quality of entries, but this year more so than ever."

The winners will be announced at a party at the Century Club on Wednesday 30 November 2016.


Best newspaper campaign
Manning Gottlieb OMD - Specsavers
Manning Gottlieb OMD - John Lewis Christmas 
Mindshare - Ford
Target Media - STUDIOCANAL

Best newsbrand campaign
December 19 - Ramblers Worldwide Holidays
Manning Gottlieb OMD - Sony Pictures' Spectre
MediaCom - Shell
OMD UK - Tropicana

Best topical campaign
Mindshare - Unilever
OMD UK - Channel 4's Eden 
OMD UK - Walkers
the7stars – McArthurGlen

Omnimedia award
Amplifi - Microsoft Xbox
Manning Gottlieb OMD - Sony Pictures' Ghostbusters
PHD - McCain
the7stars - Cockburn's

Best content partnership
Goodstuff - Hiscox
Havas Media - Kia
MEC - Vodafone's Late Night Standard
MediaCom - Shell
OMD UK - Boots
the7stars - McArthurGlen

Best use of insight
MediaCom - ŠKODA
Zenith - The National Autistic Society
PHD - Sainsbury's

Effectiveness award
Blue 449 - Currys PC World
Havas Media - Kia
Manning Gottlieb OMD - Waitrose
MEC - Vodafone's Print Sells
OMD UK - Boots

Agency league

Rank Agency Shortlisted
1 Manning Gottlieb OMD 5
= OMD UK 5
3 MediaCom 3
= the7stars 3
5 Havas Media 2
= MEC 2
= Mindshare 2
= PHD 2
9 Amplifi 1
= Blue 449 1
= December 19 1
= Goodstuff 1
= Newcast 1
= Target Media 1

For more information, please contact:

Liz Jaques
head of communications
phone: 020 7747 2133

Jessie Sampson
senior communications executive
phone: 020 7747 2126


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