Effectiveness Summit 2018

Join us at Newsworks’ third annual Effectiveness Summit on 3 July to hear new research on how video advertising works, plus the results from our ground-breaking effectiveness study with GroupM.


Registration and breakfast

Introduction from Newsworks' CEO Vanessa Clifford

Opening keynote

BBH's Richard Madden on the power of newsbrands in a digital world

Paying for video attention

Unruly's Becky Waring and Lumen's Mike Follett on how video advertising performs in the newsbrand environment vs elsewhere

Beyond reach and frequency

Future Thinking's Adele Gritten and Shaun Austin delve beyond reach and frequency to assess the unique role that newsbrands play as part of a campaign


Attention = sales

British Gas' Patrick Smith and Lumen's Mike Follett exploring the impact attention has on driving sales

Planning for profit

Our latest research with Benchmarketing shows that brands are underinvesting in newsbrands. Now Newsworks' Denise Turner digs into where the money should come from to address the balance

The value of quality

GroupM's Robin O'Neill unveils the results of our joint, large-scale ad effectiveness study into the value of quality context for advertisers



Ham Yard Hotel, 1 Ham Yard, Soho, London, W1D 7DT


Tuesday 3 July, 8.30 breakfast for a 9am start. Finishes at 12pm.


Shaun Austin

Shaun Austin

head of Communicate

Future Thinking

Shaun has been working in research with media and brands for the last 15 years. He joined Future Thinking in January 2016 from the media team at YouGov and now heads up the Communicate team, which specialises in brand and marcomms research.

Prior to this, Shaun worked at Harris Interactive and Entertainment Media Research. He is a passionate researcher always looking for the key insights which can inform strategy and decision making.

Vanessa Clifford

Vanessa Clifford



Vanessa has worked in the media and marketing industry for over 25 years, from a media trainee working on Farleys and Wrigley via client side and returning to media agencies.

Her last agency role was head of publishing at Mindshare, leading the press exchange team. She was also a core member of the trading team, responsible for negotiating the annual £490 million GroupM spend across press platforms. She joined Newsworks in September 2012 as head of client services and strategy, overseeing and developing the relationship with media agencies and advertisers and championing the role of newsbrands in the media mix. Vanessa was appointed chief executive in 2016.

Mike Follett

Mike Follett

managing director

Lumen Research

Mike started his career in advertising at DDB, working in London, New York and Mumbai, before starting Lumen in 2013.

Lumen has become a leading 'attention technology' company, using eye tracking to quantify and optimise attention to advertising across channels. Mike holds degrees from Oxford University and Imperial College London. 

Adele Gritton

Adele Gritton

UK managing director

Future Thinking

Adele is UK managing director at Future Thinking. She has been in research, strategy and marketing planning roles for 20 years, having worked in media and research agencies during that time, as well as client side.

Before joining Future Thinking, Adele was EMEA MD for Lieberman Research Worldwide and spent the five years prior to that at as UK commercial director at YouGov. Her career has spanned qualitative and quantitative work for a range of clients across many sectors. She has particular expertise in brand, concept and communications work, thought leadership, segmentations and U&As. Adele holds an MA in Social and Political Science from The University of Cambridge.

Richard Madden

Richard Madden

strategy director

BBH London

Richard began his career as a copywriter, working in the school of hard knocks which is direct response advertising. He turned to planning in the 1990s, straddling the worlds of brand and direct. For three years he wrote a monthly column in Marketing Week. He is now an integrated strategy director at BBH, working on brands including Virgin Media and Tesco Bank.

Robin Oneill

Robin O'Neill

managing director, digital trading


Robin has been within GroupM for over 10 years, firstly spending two years as media director at MediaCom before creating the first digital trading role within GroupM UK in 2005. 

As head of online trading he was responsible for all online media owner relationships and group online trading deals on behalf of MediaCom, Mindshare, MEC and Maxus. His role has expanded greatly over the years to now encompass all digital trading, price and contract negotiations, as well as system development, continued development of GroupM Interaction, new business and ensuring that GroupM is at the forefront of the digital world. He was made managing director, digital trading in 2012 and took on additional responsibilities across Xaxis, Plista and the GroupM Supply Marketplace.

Previous to GroupM, Robin worked in media sales for IPC Magazines and Capital Radio as well as for the media agency MPG and creative agency DDB.


Patrick Smith

digital marketing manager

British Gas

Patrick joined British Gas on the graduate programme in 2014 during which time he worked across different commercial and marketing areas of the business, before moving into digital work just over two years ago. 

He now manages the home services product area across all the core digital marketing channels and is responsible for driving traffic and overall sales performance. Alongside this, his role has expanded to focus on both programmatic strategy and attribution. Through the former, Patrick began working with Lumen about 18 months ago on the power of attention in display, with the ultimate goal of using this insight to drive improved commercial performance from display.

Denise Turner

Denise Turner

insight director


Denise has spent the last 25 years in communications research and strategy in advertising and media agencies. Most recently she spent 15 years at Havas Media Group, managing a growing team of researchers, econometricians and analysts. She joined Newsworks in April 2015, tasked with overseeing the organisation’s insight programme.

Denise has authored a number of books and reports, including a book on communications effectiveness for the IPA. She is extensively involved in industry groups, which promote best practice in research. She is a former chair of the Media Research Group Committee and was elected a Fellow of the IPA in 2009, in recognition of her services to the advertising industry.

Becky Waring

Becky Waring

VP of insight


Becky has been following the evolution of online video advertising for several years as Unruly's VP of Insight. She has previously worked in research roles at Microsoft and comScore.



Effectiveness Summit 2017 playlist

Videos from the effectiveness summit at the Ham Yard Hotel on 18 July 2017

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0203 949 7470


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