Creative Hub

Nothing maximises the power of news brand advertising like great creative work. Browse our gallery for examples of campaign executions across multiple platforms and view our range of case studies and partnerships for a range of digital and print news brand campaigns.

Case studies

Our case studies showcase the best examples of news brand advertising across print and digital. Each case study uses news brands to deliver one of six communication role, these are:

Address an issue: focus on a specific issue or event

Build trust: consolidate or develop a brand's reputation

Change minds: change consumer opinion of a brand

Education & understanding: develop consumer understanding of a brand and its purpose

Fame & stature: create the sense of brand momentum

Prompt action: cause consumer action, directly or indirectly impacting sales

Specsavers case study

Specsavers - Don't Lose the Picture

Communications objective: Prompt action

Skoda case study

ŠKODA - #ThisIsOurTime

Communications objective: Address an issue

ITV case study

ITV - Cantonese Confusion, Strangers launch

Communications objective: Address an issue

Prostate Cancer UK case study

Prostate Cancer UK - Boxing Day 2018

Communications objective: Education & understanding

TSB case study

TSB - Stories of Local Pride

Communications objective: Build trust

Neilson case study

Neilson Active Holidays - Summer Peaks

Communications objective: Change minds

View more

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