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Retail effectiveness
Adding print newsbrands to the media mix improves overall campaign revenue return on investment by a factor of 2.8
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The multi-platform study
Five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health
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The battle for attention
Newsworks' The battle for attention, conducted by PwC, explores the importance of attention in a world saturated with infinite content
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