Case studies

These advertising case studies showcase the best examples of newsbrand advertising across print and digital. Each campaign below demonstrates how newsbrands were used to deliver one of six communication roles:

Address an issue: focus on a specific issue or event

Build trust: consolidate or develop a brand's reputation

Change minds: change consumer opinion of a brand

Education & understanding: consolidate or develop a brand's reputation

Fame & stature: create the sense of brand momentum

Prompt action: cause consumer action, directly or indirectly impacting sales

Three Mobile – Sing It Kitty

How Three used newsbrand tablet apps to drive views of its new video campaign among a young audience.

For Three's key audience of socially-driven digital natives, it's great bits of content that provide them with social fuel. Metrics from Three's previous campaign, #danceponydance, showed that those who engaged with the content not only viewed the commercial, but were also the ones who loved the brand more.

With Three's second campaign, #SingItKitty, the objective was to continue to develop emotional connection with the target audience by driving views of the ad and interactions with the web-based app.

Newsworks' Tablet Project showed that 66% of tablet owners are aged 18-35, making them the perfect place for Three to reach their target audience of 16-34 year olds. Adverting across a range of titles, Three was able to achieve a healthy tap rate and increase opportunities to see among a young audience.

Key findings:

  • The tablet creative alone drove tap rates as high as 13%
  • Across tablet and online the ad achieved over 10.3 million impressions and 40,000 taps or clicks
  • Overall the ad reached 94% of 16-34 year olds during the 15 day campaign

The Taste

Channel 4 - The Taste

Winner of the Tablet award at the Newsworks Planning Awards 2014

First Direct Little Frill

First Direct - Little Frill brand

How First Direct used newsbrand tablet apps to drive awareness among a young audience

Post Office Super sunday

Post Office - Super Sunday

How newsbrands helped the Post Office to drive buzz on social media

more than Buzzfeed

Fast Fact

 Newbrands have more social media interactions than Buzzfeed

visit twitter

Fast Fact

Newsbrand readers are 43% more likely to visit Twitter


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