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The move toward quality journalism and why some brands are missing out

Talking to CNBC, Newsworks’ Executive Chair Tracy De Groose discusses the pitfalls of overzealous brand safety measures.

News readership is up as the world tries to get a grasp on the coronavirus outbreak and the impact it will have on them.

During the lockdown, retailers and publishers are ensuring that news is delivered to customers using the formats available.

Although more audiences than ever are flocking to news, advertising revenue is going in the opposite direction.

In an interview with CNBC, Tracy discussed how brands are blocking their ads against coronavirus content and the “damaging effects” this having on the industry.

You can watch the full interview here.

Hannah Ohm Thomas 14/04/20

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