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Keep your virus news away from my ad: brands build ‘blacklists’

Marketing “blacklists” that stop ads appearing next to stories on controversial or unpleasant topics are pushing some news organizations to the brink.

Readers are flocking to news sites for the latest on Covid-19. Advertisers are running the other way.

As news editors do everything to harness public interest in the worst public health crisis in more than a generation, their main source of income is in freefall, with brands pulling ads from news sites, papers and magazines.

Continue reading this article on Bloomberg

15/05/20

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