Newsworks Planning Awards 2021

Celebrating the standout campaigns that have run in news brands over the past year, the Newsworks Planning Awards recognise (and raise a glass to) media agencies’ innovative and creative planning teams.

The 2021 awards were judged by a panel comprised of leading marketers and agency experts, chaired by Margaret Jobling, chief marketing officer at NatWest Group.

 

 

The winners - including the Chair’s award - will be announced at a virtual ceremony at 4.30pm on Wednesday 28 April 2021.

If you'd like to attend, sign up here.

Key dates

1 February - Open for entries
5 March - Final deadline
26 March - Shortlist announced
28 April - Awards ceremony

Shortlist

Best newspaper campaign 

Lavery Rowe Advertising - Parsley Box, Performance Brand Campaign
MediaCom - Lloyds Banking Group, Crossword Clues
MediaCom - Tesco, I’m a Celebrity get me to Tescoooo!
PHD - The British Heart Foundation, You’re Full of It

Best news brand campaign

Essence - BT, #DiscoverDisabilityFootball
OMD
- Barclaycard, Card Smart Partnership
OMD
- Levi’s, Your Voice Your Way
the7stars
- Ancestry, Changing Minds in Changing Times
Wavemaker & MullenLowe
- Wilkinson Sword, It doesn’t get closer than this

Best digital news brand campaign

Carat - Microsoft, Rise of the Virtual C-Suite
MediaCom
- Lloyds Banking Group, By Your Side
Zenith
- TikTok, How to teach old cats new tricks

Best topical campaign

Carat - Co-op Funeralcare, In Loving Memory
Havas Entertainment
- Beats by Dre, Bring Back Fans. Not Racists
Manning Gottlieb OMD
- Uber, Thank you from a #GratefulUK
MediaCom
- eBay & Mail Metro Media, Individually Brilliant, Stronger as One
MediaCom
– Tesco, Feeding Britain

Effectiveness award 

Hearts & Science - UKTV Alibi, Understanding the psychology of crime with Femail & You Magazine
Lavery Rowe Advertising
- Parsley Box, Performance Brand Campaign
Love Sugar Science
- Butcher’s Pet Care, Creating Britain’s First Great Food Icon for Dogs!
MediaCom
- Lloyds Banking Group, Crossword Clues
OMD
- Barclaycard, Card Smart Partnership
OMD
- Barclays, Barclays UK x OMD Reach Solutions

Best use of insight

MediaCom - eBay & Mail Metro Media, Individually Brilliant, Stronger as One
MediaCom
- Lloyds Banking Group, Crossword Clues
Starcom
- Lidl, relaunch the Funday Times in lockdown
Wavemaker & MullenLowe
- Wilkinson Sword, It doesn’t get closer than this

Best content partnership 

MediaCom - eBay & Mail Metro Media, Individually Brilliant, Stronger as One
MediaCom
- Lloyds Banking Group, Crossword Clues
OMD
- Levi’s, Your Voice Your Way
Carat
- Co-op Funeralcare, In Loving Memory
the7stars
- Ancestry UK, Changing Minds in Changing Times

Judges and chair

310-MargaretJobling

Margaret Jobling | Chair

chief marketing officer

NatWest Group

310-GeoffDeBurca

Geoff de Burca

chief strategy officer

MediaCom

310-VickyFox

Vicky Fox

chief planning officer

OMD

310-ChrisGough

Chris Gough

head of marketing

Samsung

310-JedHallam

Jed Hallam

chief strategy officer

Initiative

310-EmmaHolmes

Emma Holmes

marketing & media consultant

 

310-EnyiNwosu

Enyi Nwosu

chief strategy officer

UM

310-OmarOakes

Omar Oakes

media & technology editor

Campaign

310-DavidParslow

David Parslow

group marketing director

TalkTalk

310-EmmaSaksena

Emma Saksena

media director

Unilever

310-PhilSmith

Phil Smith

director general

ISBA

310-JoSutherland

Jo Sutherland

former CEO

Dentsu

310-RichardWarren

Richard Warren

marketing communications director

Lloyds Banking Group

310-NikWheatley

Nik Wheatley

founder

LOVE SUGAR SCIENCE

310-EmmaWithington

Emma Withington

executive director, head of planning

MGOMD

2019 awards video

Newsworks Planning Awards 2019 judging day

Take a look as the judges reflect on the creative and innovative use of media.

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

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