Shift North 2018 reports and presentations

Tom Rees-Evans: The Halfords Story

Following Halfords’ successful ‘Gear up for Summer’ campaign, the brand’s media and SEO manager explains how newsbrand partnerships deliver positive business effects and deeper consumer relationships.

Taking to the stage at Shift North 2018, Rees-Evans explains why a newsbrand partnership was the perfect fit for what Halfords wanted to achieve, revealing that the campaign delivered one of the brand’s highest ever margin ROIs.

Watch Rees-Evans’ session and see his presentation below:


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