Shift North 2018 reports and presentations

Richard Shotton: The science behind consumer choice

Manning Gottlieb OMD’s head of behavioural science draws on real-life examples to show how psychological shortcuts shape our behaviour and what this means for marketing.

“How can we create the best stories for our customers unless we understand their motivations?” asked MGOMD’s Richard Shotton, taking to the stage at Shift North 2018.

According to him, there are three big reasons why brands should pay attention to behavioural science findings: its phenomenal relevance, the range of evidence available and the robustness of the discipline.

Watch Shotton’s session and see his presentation below:


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