Shift North 2018 reports and presentations

Lorna Hawtin: Creativity & effectiveness in an uncertain world

TBWA\Manchester’s disruption director on what, in a context of uncertainty, individuals and organisations can do to create more resilient and effective creative cultures.

A culture of uncertainty fuels pessimism, TBWA’s Loran Hawtin explained to delegates at Shift North 2018, calling on people to answer a prevailing sense of uncertainty with creativity. In her view, fostering an optimistic outlook can fuel ideas, innovation and debate.

Watch Hawtin’s session and see her presentation below:

08/11/18

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