Shift North 2018 reports and presentations

Lorna Hawtin: Creativity & effectiveness in an uncertain world

TBWA\Manchester’s disruption director on what, in a context of uncertainty, individuals and organisations can do to create more resilient and effective creative cultures.

A culture of uncertainty fuels pessimism, TBWA’s Loran Hawtin explained to delegates at Shift North 2018, calling on people to answer a prevailing sense of uncertainty with creativity. In her view, fostering an optimistic outlook can fuel ideas, innovation and debate.

Watch Hawtin’s session and see her presentation below:


Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never