Visit Dubai - Seven days of experiences in Dubai

Telegraph Spark partners with Visit Dubai to promote the sun-soaked city as a year-round holiday destination. The multi-platform campaign targets new and returning visitors and families.

Brand: Visit Dubai
Platform: Digital and print
Date: October 2018 - September 2019

  • The campaign targets a wide demographic, content is particularly aimed at new and returning visitors, plus families
  • Driving to these online articles are DMPU ads running across and sponsored vertical videos on Instagram and Facebook
  • The campaign also features an interactive long-form showcasing a seven-day guide for adrenaline junkies (this is the first long-form with a horizontal and vertical scroll Telegraph Spark has ever created)
  • A second long-form released in a few weeks will feature an illustrated map of the best cultural spots to visit in the city - illustrations are designed by Andrea Manzati
  • There’s also a prize draw for readers to enter to win a five-night trip to Dubai
  • Print highlights include two 8-page supplements running in the main paper

See the digital campaign so far.


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