Versace uses the power of smell to win Christmas 

Brand: Versace Eros Flame
Platform: The Daily Telegraph
Dates: 6 December 2019 

Christmas is a peak time of year for fragrance sales and attention is vigorously fought over by brands. To engage potential customers effectively, Versace used Telegraph Media Group's Memostick creative to inspire shoppers and help place Eros Flame at the top of Christmas lists. 

The Memostick holds a premium position as part of the masthead and offers readers a complimentary sample of the fragrance, encouraging interaction and giving potential buyers the opportunity to smell the fragrance and even try it on. 

Harry Simpson, Head of Newspapers at Telegraph Media Group, said:

"This format ticks all the boxes. It can't be missed. It's intriguing. It's tactile. It awakens your senses. We're delighted to help Versace to put Eros Flame on the nation's Christmas lists.” 

The tactile and sensory nature of this ad format makes it perfect for new launches and for the big gifting occasions such as Valentine’s Day, Mother’s Day, Father’s Day and, of course, Christmas.


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