Tourism Australia & Flight Centre - #24millionmates

Tourism Australia and Flight Centre teams up with The Telegraph to launch a user-generated content prize draw that asks readers to submit their favourite images of Australia for the chance to win a £5,000 holiday Down Under.

Brand: Tourism Australia and Flight Centre
Platform: Cross-platform
Date: March – June 2018


• A content hub full of travel features, holiday tips and videos
• Australian advocates provide readers with expert advice and inspiration on things to see and do in Australia
• Readers have the chance to win a £5,000 holiday to Australia by entering a bespoke prize draw. Entrants populate the social wall with inspirational UGC imagery using the hashtag #24millionmates
• A number of print features highlight the best of Australia and encourage participation in the prize draw


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