Pukka Tea: The Wellness Connection Podcast

Mail Metro Media and Pukka Tea join forces to create The Wellness Connection; a 6-part podcast series hosted by Ayurveda and food expert Jasmine Hemsley.

Brand: Pukka Tea
Platform: Cross-platform
Dates: 15th June – 18th July 2019

  • The campaign aimed to increase awareness of Pukka and drive people to try the brand’s new Turmeric Stay Active tea
  • Mail Metro Media worked with interactive podcast platform Entale to trial a content series supporting a health conscious audience in pursuit of a sustainable, healthy and active lifestyle
  • Podcast achieved 50,000 downloads vs. 20,000 target, was top 3 on ‘health’ category UK iTunes podcast chart and reached number 1 ‘new climber’ on iTunes
  • Further activity included brand-to-hand tea samples nationwide, online billboards, skins and commercial editorial across and MailOnline as well as advertorials in Metro newspaper

You can view the full campaign here

Click here to listen to the Wellness Connection podcast


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