Partnerships

Philadelphia – Savour the moment

As part of the highly successful Philadelphia campaign which is now in its third year, The Telegraph have created a bespoke interactive recipe tool that asks users to complete a number of criteria – occasion, course and time – to be served up delicious lunch, dinner and dessert ideas.

Brand: Philadelphia

Platform: Cross-platform

Date: Launched April 2018

Summary:

  • Users can try out the unique recipe tool to be inspired with one of more than 35 lunch, dinner and dessert recipes created exclusively for the partnership

  • The tool also recommends three more Philadelphia recipes users might like to try based on their selections

  • The fully responsive tool can be on desktop, tablet or mobile meaning users can plan meals ahead at work, home or on the go

  • The wider campaign includes a digital content hub of recipes, videos and masterclasses

  • High-profile cookery talent provide users with fresh, new food ideas and innovative cheesecake recipes

  • A number of print features showcase the celebrities and their chosen recipes, driving readers to the hub for more content

Try out the recipe inspiration tool

You can see the content on The Telegraph's site here

10/05/18

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