Partnerships

OVO Energy – Tour of Britain

The Telegraph partners with OVO Energy to bring its sponsorship of the Tour of Britain to new heights in a multi-platform campaign.

Taking centre stage in the partnership is an interactive map celebrating the women's and men's tours. Bespoke design and vibrant visuals inspire "green days out" across Britain at each stage of the race. From nature walks to ethical eateries and heritage sites, the aim is for families to discover a host of eco-friendly activities to enjoy as they support their loved ones in the tour.

For further inspiration on living an eco-conscious lifestyle, the campaign includes engaging content with advice and information to save energy. Keen readers could also ignite their love of the great outdoors with a competition to win a state-of-the-art electric bike.

Brand: OVO Energy

Platform: Cross-platform

Media agencies: The Specialist Works & Periscopix

Date: Launched June 2018

Summary:

  • Interactive guide allowing users to explore eco-friendly activities to enjoy at each stage of the women's and men's tours across Britain, including picturesque walks, eco-eateries, photo ops and heritage sites
  • The responsive guide is compatible across devices, so attendees of the Tour of Britain can draw itinerary inspiration on the go
  • The wider campaign also features a wealth of tips to save energy and live greener
  • To further user engagement, The Telegraph hosted a prize draw offering readers the chance to win a high-tech electric bike
  • Aligning with the online content, eight print pieces, published weekly, build momentum in the lead up to the Men’s Tour in September, showcasing 'Green days out' – activities and sights to enjoy at each race stage

See the interactive map here and find out more about the Tour of Britain here

18/07/18

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