Partnerships

Mastercard – UEFA Champions League

Mastercard partners with Telegraph Spark to recount one young fan’s experience of one of the most dramatic nights in UEFA Champions League history.

Brand: Mastercard
Platform: Cross-platform
Dates: May 2019 – June 2019 

Summary:

  • The campaign includes a branded AMP Story that utilises behind-the-scenes photography and action shots from the match, alongside first-hand accounts from Liverpool’s Champions League victory against Barcelona.
  • The campaign covers the emotional rollercoaster one young mascot embarks on and the fascinating tracking of his heartbeat during the experience, using ‘Mastercard Kit Beats’ technology.
  • Standard articles supported the campaign, leading traffic to the branded AMP story. 
  • The campaign coincided with arguably the most dramatic Champions League involving English clubs; the Spurs versus Liverpool match on 1stJune 2019.

You can view the full campaign.

03/06/19

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