L’Oreal: IT Cosmetics & Boots

Mail Metro Media teams up with IT Cosmetics to create a 360 advocacy campaign using brand ambassadors, Mail editorial and real women to talk about confidence and their complexions.

Brand: IT Cosmetics
Platform: Cross-platform
Dates: 3rd March – 4th April 2019

  • The partnership launched to Mail readers with brand ambassadors Jamie and Rose’s stories, introducing IT Cosmetics to the UK market
  • Three real readers with different skin types including redness, pigmentation and dark circles, were filmed explaining their skin challenges and how they affected their everyday lives
  • The advocates then applied IT Cosmetics products to their problem areas to demonstrate the results in real time
  • Activity was amplified cross-platform via pre-roll, branded content, high impact display and Facebook

You can view the full campaign here.


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