JD Williams: We See You

Mail Metro Media and JD Williams create “We See You” campaign to promote fashion inclusivity and more representation of women aged 50+ in advertising.

Brand: JD Williams
Platform: Cross-platform
Dates: 27th February – 4th March / 3rd – 7th June 2019

  • Initial research before the campaign showed that women aged 50+ felt they were under-represented in advertising or just lost altogether
  • YOU magazine profiled three inspiring women – a breast cancer survivor, an entrepreneur and a blogger in her 40s – all styled in JD Williams clothing
  • Further activity included skins and banners on MailOnline to advertise the fashion available at JD Williams and use commercial editorial to share real readers’ stories about living life to the fullest in their 50s

You can view the full campaign here.


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