Partnerships

IBM: Understanding the mindset of England players

IBM and RFU teamed up with Telegraph Spark to produce a campaign focusing on the unique personality traits of international rugby players, including an interactive personality quiz, exclusive insight from World Cup winner Matt Dawson and video featuring some of the current England squad.

Brand: IBM

Platform: Cross platform

Agency: Mindshare 

Date: November 2018

Summary:

  • The game utilises IBM Watson Personality Insights to help determine which rugby union position best suits a user’s personality
  • Rugby World Cup winner and Telegraph columnist Matt Dawson provides exclusive in-depth analysis of England players’ mindsets and personality traits ahead of and during the crucial autumn internationals
  • Digital activity also includes a prize draw giving users the opportunity to win tickets to one of England’s home international

See the partnership here

by Jessie Sampson 22/11/18

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never