Google – Pixel 2

Google teams up with The Guardian to showcase new branded content campaign 'The Chain'.

Brand: Google

Agency: OMD UK

Platform: Multi-platform

Dates: November 2017


• The campaign includes an online experience and a bespoke 36-page magazine called 'The Chain'
• The Chain features 10 influencers from the fashion industry who take it in turn to creatively document their lives using the Pixel 2
• The content explores how changing attitudes have disrupted the fashion industry, via a range of in-depth fashion features, videos and the print magazine

Graham Bednash, UK consumer marketing director at Google, said: "Google Pixel 2 is all about being open and curious. This content epitomises the brand's approach and is a fresh way of bringing it to life. We've loved working with the Guardian on this."

Marcos Angelides, executive director of Strategy at OMD UK, added: "By creating a variety of stories across digital and print we were able to craft an integrated campaign that reached different people in different ways. It has been a pleasure watching this idea blossom from conception to launch."

Find out more about the campaign here


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