Partnerships

Cancer Research UK – Good News

Cancer Research UK and Trinity Mirror collaborate on a series of 'takeover' editions across national and regional newspapers.

Brand: Cancer Research UK

Platform: Multi-platform

Dates: February 2018

Summary:

• Through the partnership, Cancer Research UK and Trinity Mirror demonstrate to readers that thanks to research, more people are surviving cancer than ever before. Each week there is a different focus, including themes of early diagnosis, treatments and prevention
• Content is featured every Monday in print, online and via social media across the Daily Mirror, Daily Record and 15 regional titles
• Weekly in the Daily Mirror, readers will see the partnership take over regular pages such as Dr Miriam Stoppard and Dear Coleen, as well as a series of good news stories from patients and survivors. Page two will be dedicated to a full story on that week's theme

Jo Cooke, director of brand, marketing and innovation at Cancer Research UK, said: "Through our partnership with Trinity Mirror we will reach millions with the message thanks to research, challenges are being overcome, better treatments are being developed and progress is being made.

"We want to share with readers the everyday good news moments that are happening across the UK to show the impact that research is having on people who have been affected by cancer. Over the last 40 years, Cancer Research UK has helped to double cancer survival in the UK. Today, two in four people survive their cancer for at least 10 years. It's our ambition to accelerate progress so that by 2034, three in four people will survive their cancer for at least 10 years. Readers will see that, by supporting us now, we can bring more good news to people and bring forward the day when all cancers are cured."

Find out more about the campaign here

09/02/18

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