Mail Metro Media bands together with 20^th Century Fox to create the first ever Metro musical cover wrap, promoting the release of the electric Queen biopic.

Brand: 20^th Century Fox
Platform: Print
Dates: 24^th October 2019

• A specially created musical cover wrap of Metro newspaper, which played the infamous Queen track Bohemian Rhapsody when opened
• Papers were hand-distributed by Freddie ‘look-a-likes’ to 5,000 commuters at London’s Liverpool Street and Waterloo stations
• Commuters also received clip-on replica moustaches, which had been produced for sales in aid of the Mercury Phoenix Trust which fights AIDS worldwide

You can view the full campaign here.

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.