News & Opinion

The Times and The Sunday Times transform Westminster Station into a jungle

The Times and The Sunday Times have turned Westminster Station into a jungle. 

It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as animals in a Westminster zoo. Now, the animals have broken free from their benches and nature has taken over, as they roam the jungle and take hold of the House of Commons.

It reinforces the newspapers’ commitment to keep readers well informed in confusing times, guiding them through the political jungle.

The eye-catching creative, which features a gorilla as its main character, doesn’t only adorn the walls of Westminster tube station. It will be renamed Westminster Jungle, with vines surrounding the station’s exterior awning and rebranded interior and exterior roundels. Official audio announcements will also refer to the station as ‘Westminster Jungle’. 

The lion and the unicorn – from the royal crest in The Times’s masthead – represent bringing order to proceedings and will feature on ticket barriers. 

The campaign was created by News UK’s in-house agency Pulse Creative London, and this is its first activation. The multi-platform campaign will be rolled out online, in print and out of home in the coming weeks. 

John Witherow, Editor of The Times said: “We’re living through a defining moment in British politics, when quality journalism, varied viewpoints and authoritative analysis are more important than ever.” 

Martin Ivens, Editor of The Sunday Times said: “We at The Sunday Times seek to make sense of today’s tumultuous political landscape. Our comment, scrutiny and investigations continue to hold Westminster to account, as they have done for nearly 200 years.”

Hannah Ohm Thomas 22/10/19

Want the latest news, opinion and insight on newsbrands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

Newsworks
3rd Floor
3 Marshalsea Road
London
SE1 1EP

Phone:
0203 949 7470

Email:
info@newsworks.org.uk

Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never