News & Opinion

The Telegraph launches new vision to reach 1 million paying subscribers

Nick Hugh announces the media group’s business strategy for the next four and a half years.

The Telegraph's '10-1-23' vision underlines the newsbrand’s commitment to achieving its target of one million paying subscribers from a pool of 10 million registered users by the end of 2023. This will allow the paper to become "financially sustainable". 

In an effort to drive revenue, the paper has put certain parts of its website, including politics and business coverage, behind a paywall and designated it as premium content, which costs readers £2 per week. The superior version, which includes the digital version of the paper, costs £6 per week.

Nick Hugh, chief executive of Telegraph Media Group said: "If you get to one million subscribers and your ARPU (average revenue per user) is healthy enough – you have to expect it to be comfortably in triple figures – then you almost entirely replace what you used to have in the past." 

Hugh added: "If you get to that point then, even if there weren’t any of the other revenue streams, you are in a good spot."

This latest news comes after the paper achieved its goal of three million registered users ahead of schedule.

Source: The Drum

 

by Hannah Ohm Thomas 25/04/19

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