Reach's Simon Fox: Tesco & Amazon help boost print ad revenues

News & Opinion

Reach's Simon Fox: Tesco & Amazon help boost print ad revenues

As Reach predicts to finish 2018 ahead of market expectations thanks to improved trading in the final quarter, the company's CEO cites big brands' investment in print as a contributing factor.

Describing Reach's national print publications as having "a strong finish to the year", Fox went on to say that "Tesco are definitely putting more money into print [and] it's quite interesting to see online retailers like Amazon spending in print quite heavily at the moment".

He added: "What I would like to think is that brands are seeing print advertising deliver a strong return for them."

Newsworks' 'Planning for Profit' research with Benchmarketing shows that brands stand to more than double campaign profit ROI by altering print spend to the optimal level. Find out more about the research here.

Sources: Reach and The Telegraph

by Jessie Sampson 17/12/18

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