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Reach plc launches a new self-serve platform for advertisers

Reach Ad Manager allows users to control their own cross-platform advertising across the Reach Network.

The first of its kind, the new platform will allow local, regional and national advertisers to manage their own ads across the portfolio of Reach brands. 

In just four simple steps, SMEs and agencies can use Reach Ad Manager to reach their core customers through advanced targeting options.

The platform allows advertisers to become their own campaign managers and intuitively, gives users the ability to schedule and push ads live on the Reach network within just 48 hours. 

When ads are live, the platform providers advertisers with the ability to monitor results and adjust them when needed using a real-time dashboard.

Jim Brinkley, director for Reach regionals, said: “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on our portfolio in a streamlined way. The real benefit is the ability to quickly grow a business by reaching up to 42 million loyal, engaged and connected users who want to hear from brands that are relevant to them.”

The Reach Network covers 150 regional and titles, from the Liverpool Echo to the Daily Mirror and Daily Express. For more information, you can explore Reach Ad Manager here.

17/11/20

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