News & Opinion

Jo Bacon to join Reach Solutions as CMO

WPP's Jo Bacon replaces Zoe Harris, who is now chief marketing officer at GoCompare.

Bacon will join Reach Solutions on 28 January, taking responsibility for the marketing of the Reach plc portfolio of brands as well as group insight and the content solutions team, Invention. She joins Reach from her role as client lead for International Airlines Group at WPP.

Commenting on her appointment, Bacon said: "This is an incredibly exciting time for me to be joining Reach, Britain's biggest news publishing group, with such a strong portfolio of established newsbrands.

"The new strategic vision and expanding portfolio will enable us to create even greater experiences for readers and customers as well as opportunities for brands and partnerships.

"I'm really looking forward to leading the marketing, insight and Invention teams in this new era for Reach."

Andy Atkinson, chief revenue officer at Reach Solutions, added: "Jo is the perfect fit to be our new CMO and director of Invention. She brings a vast amount of customer-centric, brand and strategic knowledge to this crucial role."

by Jessie Sampson 07/12/18

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