News & Opinion

Newsworks announces 2018 Planning Awards shortlist

This year's Newsworks Planning Awards attracted a record 104 entries from agencies including OMD, MediaCom, Bountiful Cow, Carat Manchester and Manning Gottlieb OMD.

The client-agency jury, led by Alessandra Bellini, Tesco's chief customer officer, whittled down the entries to a shortlist of 44.

Alessandra Bellini said: “Chairing the Newsworks Planning Awards has been a great experience and I’ve been really impressed by the standard of the entries submitted – which is no mean feat considering there were quite a few! While the shortlisted entries each demonstrate uniquely brave and creative ideas, almost all also share one thing: clear business results. It’s exciting and refreshing to see how newsbrands are being utilised to realise these ambitious targets. I look forward to congratulating the winners!”

Vanessa Clifford, CEO of Newsworks, added: “It’s been a record year for the Newsworks Planning Awards, with over 100 entries keeping our judging panel very busy. With such tough competition, the entries which have made the shortlist are – more than ever – stand-out examples of how advertisers can use newsbrands in innovative and imaginative ways to drive both long and short-term effects. Those that have been shortlisted should be very proud. Roll on awards night!”

The winners will be announced at a party at the Century Club on Thursday 29 November 2018.

Shortlist

Best newspaper campaign
MediaCom – Tesco
Mindshare
– Fox Networks Group
Mindshare
 Nike
Mindshare
– Three, iPhone
OMD
– Channel 4
Wavemaker
– BMW Group, MINI

Best newsbrand campaign
Bountiful Cow – Movember
Carat Manchester
– Halfords
Essence & OMD – Google Pixel
Manning Gottlieb OMD – John Lewis
MediaCom – Cancer Research UK
OMD – Channel 4

Best topical campaign
Blue 449 – KFC
Bountiful Cow – Movember
Initiative – Amazon
Manning Gottlieb OMD – John Lewis
MediaCom – Paddy Power
OMD – Channel 4
OMD – easyJet

Effectiveness award
Carat Manchester – Halfords
Essence – Plusnet
Goodstuff – Yorkshire Tea
Manning Gottlieb OMD – John Lewis
Vizeum – The National Lottery

Best use of insight
Carat Manchester – Halfords
MediaCom – Cancer Research UK
Vizeum – TSB
Wavemaker – BMW Group, MINI
Wavemaker – Vodafone

Omnimedia award
Bountiful Cow – Movember
Goodstuff – Yorkshire Tea
Havas Media – O2
OMD – Channel 4
PHD – Volkswagen UK

Best content partnership
Bountiful Cow – ProperCorn
Carat Manchester – Halfords
Goodstuff – ITV
Greenhouse GroupM – Halifax
Manning Gottlieb OMD – John Lewis
MediaCom – Cancer Research UK

Planning with PAMCo award
Starcom – Lidl  
The Guardian
– Gaming
The Guardian
– PAMCo
The Guardian
– William Hill

Agency league

Rank Agency Shortlisted
1 OMD 6
2 MediaCom 5
3 Bountiful Cow 4
= Carat Manchester 4
= Manning Gottlieb OMD 4
6 Goodstuff 3
= Mindshare 3
= Wavemaker 3
9 Vizeum 2
= Essence 2
11 Blue 449 1
= Greenhouse GroupM 1
= Havas 1
= PHD 1
= Starcom 1

For more information, please contact:
Jessie Sampson
communications manager
email: jessie.sampson@newsworks.org.uk
phone: +44 (0)20 7747 2126

30/10/18

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120 Charing Cross Road
London
WC2H 0JR

Phone:
020 7839 8935

Email:
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