News & Opinion

News UK launches Sun Savers retail education initiative

A new nationwide retail campaign, spanning all 12,000 news and magazine retailers in the UK, is set to increase awareness of Sun Savers – the rewards club that puts money back into readers' pockets.

As part of the campaign to further raise awareness on Sun Savers, News UK will be placing new point of sale fixtures in-store to demonstrate and clearly communicate the mechanics of the Sun Saver scheme to customers, with the campaign message: 'Earn Cash, Get Treats, Win Prizes'.

Educational note cards will also be given to retailers and their employees to help explain the benefits of the scheme and how they can support. The News UK field team will also be on hand to offer advice and support in-store.

The campaign also includes a mystery shopper competition that retailers can enter by visiting www.newsretail.co.uk and answering three questions on the scheme to be in with a chance of winning a holiday, plus 50 x £50 runner up vouchers.

The campaign trial in Scotland last month saw News UK's field team speak with over 1,200 stores – with over 90% of them being educated in the scheme.

News UK estimates that the £5 cash reward Sun Savers offers – which is earned after customers purchase 28 papers and scan the codes inside – has driven additional sales of over £4.5 million last year alone.

News UK's head of retail marketing Chris Hughes said: "Our research shows that a Sun print reader who regularly enters Sun Savers codes spends an average of £30 a week in convenience stores. That's £8 per week more than other newspaper shoppers. In this educational scheme we hope we can continue to prove the value of Sun Savers to both retailers and readers as we aim to create a network of retail advocates to promote the scheme in store and drive sales."

Since its launch in 2017, Sun Savers has built a growing membership of over 800,000 members and has handed out over £10 million in cash to members.

The Sun Savers retail campaign will be rolled out across the UK from today.

by Jessie Sampson 12/02/19

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