News & events

News UK launches cross-brand, first-party data platform

Nucleus will enable advertisers to reach 36.5 million people across its digital network.

Brands will have access to one of the largest known UK audiences based on true first-party data, letting advertisers target campaigns at scale to a valuable set of consumers. Using News UK’s first-party relationships, they can get to know their consumers in a deeper but more privacy-compliant way.

With Nucleus, rich, first-party demographic data is combined with unique declared and contextual targeting information. That way, advertisers can focus advertising not just based on traditional user metrics, but also innovative new insight such as opinions, preference, and emotions.

Targeting consumers from an emotional perspective is unique to Nucleus: using the platform this way can increase advertising consumption by up to 45% through understanding the emotional context of an advert.

News UK’s commercial director Ben Walmsley commented on Nucleus’ launch, saying: “The power of emotion as a targeting mechanism is becoming ever more important.  Emotions drive actions and the rich storytelling approach across the News UK portfolio of brands inspires emotions in a way that no other media format can.” 


Want the latest news, opinion and insight on news brands?
Sign up and we'll send you a weekly update.

Sign up here

Get in touch

3rd Floor
3 Marshalsea Road

0203 949 7470


Keep up to date

Please take a minute to answer a few questions on our new website. The feedback you provide will help us make the website easier for you to navigate and ensure you can find the content you’re after. In addition, we’ll enter you in to a prize draw for a £100 Amazon voucher*.

Take Survey Not now Never