News & Opinion

Mediatel: The Future of Publishing

Some of the country’s leading journalists came together to discuss the future of the publishing industry. 

Mediatel hosted The Future of Publishing today (25 June).

The agenda kicked off with the panel ‘Covering covid: the story of a generation’ where Society of Editors' executive director Ian Murray was joined by Alison Phillips, editor of the Daily Mirror and James Mitchinson, editor of the Yorkshire Post. 

Representing both national and regional media, the editors discussed the intensified relationship the newspapers have had with their readers during the pandemic, trust in journalism, diversity and how coronavirus has changed the newsroom.

With the latest PAMCo data released earlier this month, the editors are seeing a shift in the public turning to more trusted sources of information. They added that they hope advertisers follow suit, moving ad revenue into quality journalism.

Phillips added: “If advertisers don’t play their part in a healthy media ecosystem, I can’t imagine the impact”.

In another session, Mediatel’s editor David Pidgeon talked about new audience measurement techniques and what it means for the future of the industry.

Providing her perspective on what the impact will be, Newsworks’ Tracy De Groose commented that the recent changes are in recognition of the industry’s wants and needs, allowing publishers flexibility and fluidity to tell one story.

Other sessions during the day included audience accessibility in a cookie-less world, innovating with integrity and what the UK can learn from Australia’s proposal for media to ‘boycott’ Google and Facebook to force them to pay for news. 

We will update this story with the link to the recording when it goes live.

by Hannah Ohm Thomas 23/06/20

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