News & Opinion

LEAD 2019 to focus on trust, trade and transformation

The Advertising Association's annual industry summit, LEAD, will return to King's Place on 30 January 2019.

Speakers at the event include AA president Keith Weed and AA Front Foot chair, Mark Evans, who will give their views on the issues that matter to the industry.

The LEAD 2019 agenda will examine three key issues in advertising - trust, trade, and transformation.

Trust - The ad industry is seeking to rebuild previously strong public trust and favourability following a period of decline over recent years.

Trade - The UK advertising industry is set to face some significant challenges over the coming years, not least the effects of Brexit and its implications for trade, talent and the seamless ways of doing businesses that have helped make the sector a world leader.

Transformation - Encouraging talent from diverse and homegrown backgrounds is key to keeping the advertising industry strong.

The AA will be discussing all these topics and more with figures from the political world as well as leading opinion formers and decision-makers from right across the ad industry. There will also be key figures from outside the industry to give an alternative perspective on the crucial issues of the day. LEAD 2019 will run from 8.30am - 1.00pm, followed by lunch.

Find out more about LEAD 2019 and watch the 2018 highlights film

by Jessie Sampson 06/09/18

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