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Jo Allan on trusted journalism, creativity and the 'All Together' campaign

Newsworks’ managing director reflects on the past months. 

Nearly a year into her role as managing director at Newsworks, Allan took part in Mediatel’s ‘Five minutes with’ series where she spoke about the growth in news readership, creativity at a time of crisis and the importance of trusted information.

Commenting on her role, she said: "At Newsworks, I’m sitting at the heart of an entire industry, not just one brand or one agency and that brings with it a different dynamic. It’s fast-moving, that’s the nature of news after all, and there’s always something going on. What might surprise some people though is that it is an amazingly collaborative industry, and this is one of the most inspiring aspects of my job."

Seeing that collaboration in action, Allan and the team have been working on the government and newspaper industry’s 'All Together' campaign. As it approaches its one-year anniversary, Allan also wrote for Campaign about the industry collaboration at the heart of the campaign and how it went from pitch to page in just seven days.

She wrote: "In just a week we had achieved the single biggest news brand collaboration the UK had ever seen and in doing so we had launched the most important public information campaign in a generation."


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