News & Opinion

How the i newspaper doubled its Instagram following in a year spoke to the i’s social media editor Tash Salmon about how she grew the news brand’s account and what her plans are for the future. 

The Reuters Digital News Report 2020 showed that across all age groups, the use of Instagram for news had doubled since 2018, and predicted that it would overtake Twitter over the next year.

Since then, we have also seen the launch of Instagram Reels (its answer to TikTok as a platform for short social videos). So with more features to play around with and more reasons to double down on an Instagram stategy, you might be thinking: 'how do I revamp my Instagram account?'

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